Name of The Project is Project Itself
- Jan 2016
A yearlong exhibition project for the Czech Centre, New York
I've invited 6 artist and curators to collaborate on series of 6 exhibitions.
(1st of 6) Jonáš Strouhal: First Scratch → fb
1/6 of "Name of the Project is Project Itself"
Opening Tuesday, January 26, 2016
Czech Center New York
321 East 73rd Street
New York, NY 10021
Czech Center New York presents First Scratch by Jonas Strouhal, a solo exhibition and the first event of a yearlong installation project called Name of the Project is Project Itself. Through performative means the artist, Jonas Strouhal, deals with the bizarre phobias of today's world — particularly the boundless adoration of technological “jewels” and their promotion to the level of holy objects; a world where the inevitability of the first scratch is associated with fear and pain; a world where protective screens protect protective screens. The performance of First Scratch mimics the marketing practices of tech companies as Strouhal and collaborative artist Jakub Jansa, with the same conviction of Startup founders, motivate people on the streets of New York to let their new precious items (such as smart phones, luxury gadgets, personal devices, cars, etc.) be manually scratched in hopes to absolve them from the agony of the first scratch happening at random, out of their control.
First Scratch — a startup initiative and performance artwork by Jonas Strouhal will take place in the Czech Center New York on Tuesday, January 26, 2016.
Author: Jonáš Strouhal
Curator: Ali Elizabeth Cashman
Graphic Design by DIP ( Matěj Hanauer and Petra Roubalová)
Fashion Design by Tereza Ledvinová
Performance by Jonáš Strouhal and Jakub Jansa
Photos by Vendula Knopová, Marie Tomanová
Name of the Project is Project Itself concept by Jansa Jakub